Branch Transformation True Story: Rabobank
A Kitchen Table is the Heart of this Branch Transformation Success
Design a Branch That Defies Banking Traditions
Establish Rabobank’s retail presence in Sacramento with a branch design that defies banking traditions
Invite the Community In
Appeal to the AgriFinance community without losing the Rabobank identity
Expand Design Concepts
Incorporate all the different design concepts and bring them to life
As one of the largest banks in the world, Rabobank was looking to grow their retail bank presence with a new flagship branch to be located nearby their Sacramento-area U.S. headquarters.
Like most financial institutions, the folks at Rabobank were seeing the landscape of banking changing and knew they needed to break the mold and change with it. While that meant moving away from the previous Rabobank design used in other branches, they didn’t want to lose the Rabobank essence and core values that had made them successful and embraced within the community.
Armed with an idea of what they wanted, but faced with the challenge of where to start and how to expand upon the concept, Rabobank started their search for answers.
DBSI came highly recommended from one of Rabobank’s partners for their out-of–the-box ideas and ability to bring ideas to life.
An initial call to the retail banking experts at DBSI led to a round of productive meetings to define the project scope, a critical visit to the Ideation Center to get a feel for the latest in technology and equipment, and before they knew it, the “Community Market” concept was selected and off to the design department to complete.
A warm, open and inviting retail design, the “Community Market” concept incorporated technology in strategic places as a way to better engage with customers as opposed to isolating them.
The highlights of the design include a “Kitchen Table” room where meetings with bank customers can be conducted around a table just like the way it was done 100 years ago. A “Community Room” equipped with an up-sliding door to turn the room into a fully functioning farmers market to showcase local business products and a classic Chevrolet flatbed truck replete with Rabobank’s blue and orange colors.
Rabobank’s official grand opening was complete with news coverage, city officials, large crowds, and an ecstatic community. The Rabobank team couldn’t be more thrilled – the branch in Roseville, CA is the embodiment of everything they set out to accomplish, and more.
How about this for a little ROI? Rabobank attracted its largest depositor through one of its events held in the “Community Room” of this branch!
See some news coverage of this story on Bank Director here.
“In my 20 years in banking I’ve never heard clients express this much excitement when coming into a bank”
- Scott Cisneros, Vice President Community Banking Manager
The DBSI X-Factor
- DBSI was able to “get under the hood” of Rabobank and capture the essence of who they’ve been, who they are, and who they want to be into a customer-appealing design
- An Ideation Center visit was critical to get key Rabobank partners in synch on Branch Transformation efforts to drive their business forward
- Having to only work with one company (DBSI) for everything from design, to tech, to build, to the integration of it all helped Rabobank discover the perfect blend of design and technology – and ultimately deliver a customer WOW experience
- Branch Design
- Branch Transformation
- Project Management