Branch Transformation, Retail Banking, Bank of the Future | DBSI

USC Credit Union - Microbranch - Interior

Ideation Center True Story: USC Credit Union

An Ideation Center Visit Helps Fast Track Micro-Branch Opening

The challenges

Get a New Branch Running in Under 5 Months
USC Credit Union was under a tight deadline to get a new branch location up and running ASAP for a space that already had an executed lease in place.

Create Micro-Branch Design Concept
The entire space was only 800 square feet, but still needed to serve member’s needs.

Deliver the Right Experience for Off-Campus Location
This was a first off-campus location that needed a fresh new design, layout and banking technology equipment.

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The process

Typically, when DBSI Market Managers begin speaking with a prospective banking client about a branch transformation project, it’s usually at the beginning stages of the institution’s need, i.e. they know they are looking for their next “bank of the future,” but breaking ground on the intended project is still many months away.
USC branch Not with USC Credit Union. They were eager to expand their reach and open their first off-campus location-an 800 square foot micro-branch concept. When the perfect spot found them sooner than expected, they jumped on it and quickly signed a lease.
Minor detail?

While they had an architect for their new branch, several pieces were still missing to get the project off the ground – an actual design, design strategy, banking technology options, and construction company. They were facing a time-sensitive challenge and needed someone who could help bring it all together quickly.

Thankfully the good folks at USC Credit Union received an email from DBSI about branch transformation services and reached out with a request to design a new branch – and quick.

The responsive team at DBSI was able to act fast – so fast other vendors couldn’t keep up.  DBSI was the only company to deliver a comprehensive and detailed design mockup in just 3 business days.

Next up?  USC Credit Union made a visit to the Ideation Center, AKA The Banker’s Playground, where they were able to put themselves in the shoes of their customers by experiencing all of the latest banking technology, equipment and design concepts in person.  Not only were they able to touch and feel the hardware, but the day was spent discussing their overall retail branch strategy, which in turn allowed for a much more focused branch design – in the shortest time possible.

The result

By visiting the Ideation Center and enlisting the help of DBSI’s comprehensive team, USC Credit Union expanded their vision to deliver a better member experience…in record time AND size!

The time-consuming hassle of finding several companies to complete each piece of a new branch project were eliminated. Instead, they were able to rely on DBSI for every part of the branch transformation project.  All delivered  in an orchestrated fashion.

Now that’s how you open a new micro-branch, outfitted with the right mix of technology, equipment, and design flow - in under 5 months from the first point of contact.


USC Credit Union

The DBSI X-Factor

  • DBSI’s comprehensive services under one roof enabled USC CU to deliver at lightning speed.
  • DBSI’s responsive team was able to have a micro-branch design back within 3 working days – other vendors couldn’t keep up
  • A visit to the Ideation Center allowed USC CU to see the newest banking technology and design concepts through the eyes of their customers and fast-track a focused design and strategy.

Our Responsibilities

  • Branch Design
  • Construction
  • Technology
  • Security
  • Branch Transformation 
  • Consulting
  • Project Management

Client Quote

“DBSI’s Ideation Center provided us with clear insight into the world of Retail Banking…seeing it first-hand made our technology decisions very easy!” - Ralph A. Ramirez, COO