Amerant Bank

Branch Network of the Future

The Details

Location: Coral Gables, FL
Project Type: Flagship Branch Transformation Remodel
Project Size: 6,860 sqft

The Story

As the 2nd largest community bank headquartered in Florida, Amerant had been on a mission to refresh their branch network. In the middle of some of their transformation projects, they went through a rebranding. Needing a partner that could help them boost this new brand, they found the perfect partner with DBSI.

DBSI helped them create a fresh kit of parts (KOP) to use on a few of their branches. They went through the full 6^d experience. The first phase of DBSI’s 6d starts with DISCOVER where DBSI goes on-site to interview stakeholders, see the current locations, and really get a deep understanding of their vision. After several successful transformations in their branches, it was time to bring the Amerant flagship branch up to the meet the level of their new look and feel.

Their Flagship branch has high visibility and really serves as the hub for their brand both internally and externally with their customers. DBSI had already become a trusted partner in branch transformation and Amerant knew DBSI would be the perfect partner to bring their vision to life for this branch.

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Responsibilities

Strategic Planning

Design-Build

Branch Technology

Staff Training

Digital Signage

The Results

The new space meets and exceeds expectations. Fully loaded with some of the coolest branch technology, Amerant had jealous competitors on every corner. Their staff felt reinvigorated and proud of the new brand and space.

To help Amerant further their goal of better connecting with their community and support of the arts, we designed an art installation in part of the branch that feels like a high-class art museum. The use of digital signage was incredibly creative. From the WOW wall of all wow walls, interactive screens and tablets for customers to discover more products and services, to the pillar screens infused with content that helps connect the community.

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“THERE IS MORE TO TRANSFORMATION THAN JUST A BEAUTIFUL SPACE AND TECHNOLOGY. YOU HAVE TO BRING IN THE PEOPLE AND THE PROCESS CHANGE ALONG WITH IT. DBSI WAS INSTRUMENTAL IN HELPING OUR ORGANIZATION IDENTIFY AND CREATE THE RIGHT PROCESS FOR OUR PEOPLE TO EXCEL IN THE NEW ENVIRONMENT”

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