- Modular Micro-Branch -
America's Credit Union
A Pop-Up Branch Built With Speed To Market In Mind
America’s Credit Union was looking to make a bigger presence in the Dallas community. They had a full branch build in the works, but the completion date was in the distance and they were not willing to make their Dallas members wait any longer. To solve this problem, they turned to their trusted partner, DBSI.
DBSI created a plan to leverage an existing space. America's Credit Union already owned an administrative office in a high-traffic area of corporate offices in Dallas, and it just happened to have a large, outdated, unused space inside. The perfect space for a temporary micro-branch.
To jumpstart their strategizing process, America’s Credit Union made a trip out to DBSI’s Ideation Center for a full day of interacting with the latest retail banking innovations and technology. Through this visit, they ultimately discovered the perfect solution: a modular microbranch, known as JunXion, that offers a flexible millwork solution where different elements can be picked up and moved to its new location once ready. Perfect for when their new branch is ready and they are ready to grow their HQ into the space below it.
“America’s Credit Unions' visit to our Ideation Center really kickstarted the strategy process,” said Jared Jones, VP of Growth at DBSI. “By strategizing with their team onsite, we were confident JunXion would offer the right mix of equipment and design to provide a new member experience for this high-traffic area.”
The JunXion was the perfect solution for providing an immediate community presence while taking advantage of a small, unused space.
A modular design that can literally be taken apart and moved anywhere, this requires no city approvals as it is simply millwork and technology, which allowed for an incredibly quick implementation.
And while the space is small and the branch is temporary, no element was left out. To ensure the America's CU experience is delivered, the space is equipped with retail design elements and technologies that make this small space look, feel, and operate like a full-service branch.
Designed to operate as a full-service branch (just in a lot less space than usual) the America's CU modular branch design comes with several retail elements key to delivering a great experience.
Technology is the key to micro-branches. To make the most of the space and ensure their brand, promotions, and overall messaging are integrated, DBSI installed two dynamic displays into the JunXion. And The quickest and easiest way to handle cash, especially in smaller spaces, is cash automation devices, like TCRs. So DBSI made sure to include one in the design of this America's CU micro-branch.
"DBSI surpassed our expectations and standards at every single step of the project. Their innovative concepts and designs, alongside their commitment to excellence, have been immensely valuable in reimagining our member journey. DBSI has helped us to realize our brand, and our vision, and define the blueprint for our retail experience. Our partnership with DBSI has well-positioned us for success and growth for years to come."
Chief Innovation Officer
America's Credit Union
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