- Micro-Branch Transformation -
An Award-Winning Micro-Branch Implementation
Can a fully functioning branch really fit under a staircase in a corporate office building? For BCU, a $3B Illinois-based credit union, the answer is a resounding YES! As an institution voted one of the Nation’s Top 100 Credit Unions, it’s no surprise BCU is finding creative ways to get closer to their members and offer even more convenience through micro-branch concepts.
One such project: create a branch small enough to fit inside a 640 sqft staircase corridor of a United Health Group (UHG) corporate office building, while still offering a full-service branch model that only required two full-time employees to serve the 2,200 UHG employees. The amount of space to innovate was tiny, but the opportunity for building something new was huge.
With a budget of just under $500,000 and a short roll-out timeline of 36 weeks, BCU and DBSI created a 640 sqft micro-branch that delivered astonishing results.
The open micro-branch, which fits perfectly under the staircase in a corporate space, has a design that offers many of the amenities of a full-service branch, including a small lounge, a discovery bar for transactions and advisory conversations, a flex office, and more.
DBSI decked this micro-branch out with digital displays to gather attention, promote products and services, and increase brand presence and awareness. From Wow Walls to Discovery Tablets, there is a little bit of digital for everyone and from every angle.
And in such a small space that is so centrally located in a high-traffic area, it only made sense to equip the space with not one, but TWO, self-service solutions to ensure members can access their accounts without someone being in the branch.
"DBSI is the micro-branch expert. They help us put branches in places no one would ever think possible, and in such a way that people would have a hard time believing without seeing."
VP of Branch Operations
Trust DBSI With Your Next Project
If you have a transformation project on your to-do list, let's talk about how DBSI can help make it happen.