BAXTER CREDIT UNION
The DetailsLocation: Eden Prairie, MN
Project Type: Micro Branch
Timeline: 36 Weeks
Project Size: 640 sqft
The StoryCan a fully functioning branch really fit under a staircase in a corporate office building? For BCU, a $3B Illinois-based credit union, the answer is a resounding YES!
As an institution voted one of the Nation’s Top 100 Credit Unions, it’s no surprise BCU is finding creative ways to get closer to their members and offer even more convenience through micro branch concepts. One such project: create a branch small enough to fit inside a 640 sqft staircase corridor of a United Health Group (UHG) corporate office building, while still offering a full-service branch model that only required two full-time employees to serve the 2,200 UHG employees. The amount of space to innovate was tiny, but the opportunity for building something new was huge.
The ResultsWith a budget just under $500,000 and a short roll-out timeline of 36 weeks, BCU and DBSI created a 640 sqft micro branch that delivered astonishing results.
The open micro-branch design offers many of the amenities of a full-service branch, including a discovery bar for transactions and advisory conversations, flex offices, digital signage, a technology bar for self-service, fully functioning ATM machines, and more. By simplifying operations with a slimmed-down space, the staff is able to focus more on advising members and less on maintaining a huge space.
“DBSI IS THE MICRO-BRANCH EXPERT, HELPING US PUT THINGS IN PLACES NO ONE EVER THOUGHT POSSIBLE AND IN SUCH A WAY THAT YOU’D HAVE NO IDEA WE CONVERTED AN OFFICE OR TWO INTO THE BRANCH OF OUR FUTURE!”
Dan Parsons | VP Branch Operations, BCU