The Story

During a branch remodel, one of the biggest challenges Financial Institutions face is how to effectively conduct business during the transformation process. Most would say it’s impossible to transform the entire retail experience of a high-traffic branch, in the middle of a 115° summer, in under 4 weeks, without interrupting business…But First Credit Union did.  

The art of the live-in transformation is all about effective preparation combined with a genius superpower. First CU’s transformation began with the Discovery phase of our 6d® process to define the strategic intent. This detailed and in-depth understanding phase is a key ingredient to delivering a design with the right experience, journey, technology, and equipment. First step, check. 
 
Once all the success metrics were clearly defined, DBSI created realistic 3D renderings of the new First CU branch (because frankly, it’s tough to visualize a blueprint). The fast turnaround and live-in remodel like First CU’s took the coordination of many people, purchasing materials, prepping, and accurate timelines. Everything must be planned down to the second.