First United Bank
The DetailsLocation: Multiple Locations, MD
Project Type: Branch Transformation
The StoryFirst United Bank & Trust was on a mission to transform in four different areas: technology, staffing models, digital signage, and overall design.
They wanted to find the right technology to gain efficiency and improve staffing models. They also wanted to introduce digital signage to engage their clients. And lastly, they were looking to develop a transformation strategy that would drive a consistent, modernized, retail-feel across their entire branch network.
With big goals ahead of them, they set out to find a partner capable of making them a reality.
The ResultsFirst United Bank and Trust came to DBSI to develop a 5-year strategic plan to refresh, transform and “retailify” their branch network with the ultimate goal of taking themselves out of the “Stone Age” and providing their clients with an engaging, mesmerizing experience.
This was accomplished by implementing technology to support and enable Universal Associates, like RTA, open branch designs and advisory relationships alongside eye-catching digital signage to create excitement around community involvement and financial education.
The final result: a completely reengineered client journey and branch look and feel.
“WORKING WITH DBSI HAS BROUGHT OUR ORGANIZATION OUT OF THE STONE AGE AND MY BREATH IS TAKEN AWAY EVERY TIME I WALK INTO OUR NEW LOCATION. I AM EXCITED TO BE TAKING OUR KIT OF PARTS AND APPLYING ACROSS THE REST OF OUR NETWORK!!”
Robin Murray | SVP & Director of Retail Banking Services, First United Bank & Trust