GECU HQ

HQ Built to Foster Exceptional Growth

The Details

Location: Texas
Project Type: HQ Expansion
Project Size: 40,000 SF

The Story

GECU is one of the largest financial institutions in Texas with more than 400,000 members, 30 branches and over $3.7 billion in assets. Boasting tremendous growth of 100,000 members in the last decade, GECU found themselves out of space for support staff in their operations center. 

Not only was GECU bursting at the seams, but they had heavily invested in modernizing their digital banking services and in-branch technology, so needed more space for a high-tech command center and infrastructure to house the operations for serving their members, too.  

And most importantly, the directive of ensuring this expansion lasts for 10 years of growth, embodies GECU’s family culture, and is a symbol of strength for their El Paso community.  
BECAUSE WE HAVE WORKED WITH DBSI SINCE 2009 ON MORE THAN 22 BRANCH BUILDS, REAL-ESTATE SERVICES, AND DIGITAL SIGNAGE, THEY WERE OUR FIRST CHOICE FOR SUCH A LARGE-SCALE PROJECT, EXPLAINED DANIEL VAZQUEZ, VP OF FACILITIES PLANNING & EXPANSION AT GECU. “THEIR METHODICAL PROCESS FOR DESIGNING AND IMPLEMENTING NEW BUILDINGS, ALONG WITH THEIR BANKING EXPERTISE GAVE US COMPLETE CONFIDENCE THE FINISHED PRODUCT WOULD EXCEED OUR EXPECTATIONS.
Daniel Vazquez, VP of Facilities Planning & Expansion at GECU

Responsibilities

Design
Construction
Branch Technology
Digital Signage
Project Management
Consulting

The Results

The newly constructed HQ expansion includes a stunning four-story, 40,000 sf building and enhanced parking lot. 

But everyone knows it's what is on the inside that really counts. And in this case, the strategy, space planning, best practices, and attention to the minute details makes this more than just a beauty on the outside.  

For starters, management and staff feedback was incorporated right from the beginning with focus groups and staff interviews to ensure everyone’s needs were heard and captured. All feedback was synthesized and reflected in space recommendations, department adjacencies to gain efficiencies, staff amenity options, and elements that embody GECU’s culture.  

Details such as colorful art, plants, and textured elements are throughout the HQ to carry GECU’s vision. There are relaxation rooms with massage chairs and ambient fireplaces to help employees get away when needed. Even the breakrooms are thoughtfully inspired by different restaurant themes. 

Function was also prioritized with a massive secure data center room, 11 miles of data cabling to support GECU operations, and a custom digital signage Command Center project that displays dashboards of the status of all systems to ensure reliability and security for members. GECU even displayed their commitment to their team culture by printing the names of their IT team members in binary code on a glass wall just outside the IT space.  
IF YOU’RE LOOKING TO DBSI FOR YOUR HQ PROJECT, KNOW YOU ARE IN GOOD HANDS. I DON’T SAY THAT LIGHTLY, IT TRULY IS SOMETHING I BELIEVE FIRMLY IN!
Daniel Vazquez, VP of Facilities Planning & Expansion at GECU

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