DBSI and Profinium both understood that having clear objectives and focus was critical to winning a new market. Through DBSI’s Discovery Process, the key elements for success and differentiation were identified: 1. “Bring Amazing to Life” through an inspirational design. 2. Show customers how Profinium is there for all of life’s financial journeys. 3. Tie into the local Mankato community. With an intentional plan in place, the finished product had all the elements needed to stand out and inspire. Barn Wood That Ties Into Tradition To honor Profinium’s 140-year history and roots, wood from the original bank owners’ century-old barn was placed throughout the branch. Touted as a way to honor the past as Profiinium looks towards the future, the story of the wood is enthusiastically told among employees and customers.The Results

DBSI and Profinium both understood that having clear objectives and focus was critical to winning a new market. Through DBSI’s Discovery Process, the key elements for success and differentiation were identified:

1. “Bring Amazing to Life” through an inspirational design.

2. Show customers how Profinium is there for all of life’s financial journeys.

3. Tie into the local Mankato community.

With an intentional plan in place, the finished product had all the elements needed to stand out and inspire.

Barn Wood That Ties Into Tradition
To honor Profinium’s 140-year history and roots, wood from the original bank owners’ century-old barn was placed throughout the branch. Touted as a way to honor the past as Profiinium looks towards the future, the story of the wood is enthusiastically told among employees and customers.

Kasota Stone To Celebrate the Local Community
What better way to give a nod to the local community than using a type of rock found only in Southern Minnesota? Using Kasota Stone throughout the space, Profinium created a sense of pride for both staff members and customers.

Red Clarus Glass to Inspire
To create an energizing, inspiring space with Profinium’s red brand colors, Clarus Glass was incorporated across employee spaces and the flagship branch. This dynamic element, but employees and customers to write their dreams, share ideas,
and create a sense of connectedness.

Collaboration Centers
Creating spaces where employees can gather, get inspired, learn, collaborate, and recharge was important to “Bringing Amazing to Life.” Called Collaboration Centers, Profinium created several spaces where staff and even clients could have access to a community room that provided meeting technology, wifi, and furniture that made large gatherings easy.