The DetailsLocation: Roseville, Ca
Services: Branch Remodel
Project Size: 3,600 sqft
The StoryAs one of the largest banks in the world, Rabobank was looking to grow their retail bank presence with a new flagship branch to be located nearby their Sacramento-area U.S. headquarters.
Like most financial institutions, the folks at Rabobank were seeing the landscape of banking changing and knew they needed to break the mold and change with it. While that meant moving away from the previous Rabobank design used in other branches, they didn’t want to lose the Rabobank essence and core values that had made them successful and embraced within the community.
Armed with an idea of what they wanted, but faced with the challenge of where to start and how to expand upon the concept, Rabobank began their search for answers.
The ResultsDBSI came highly recommended from one of Rabobank’s partners for their out-of-the-box ideas and the ability to bring ideas to life. An initial call to the retail banking experts at DBSI led to a round of productive meetings to define the project scope. A critical visit to the Ideation Center to get a feel for the latest in technology and equipment, and before they knew it, the “Community Market” concept was selected and off to the design department to complete.
A warm, open, and inviting retail design, the “Community Market” concept incorporated technology in strategic places as a way to better engage with customers as opposed to isolating them.
The highlights of the design include a “Kitchen Table” room where meetings with bank customers can be conducted around a table just like the way it was done 100 years ago. A “Community Room” equipped with an up-sliding door to turn the room into a fully functioning farmers market to showcase local business products and a classic Chevrolet flatbed truck replete with Rabobank’s blue and orange colors.
Rabobank’s official grand opening was complete with news coverage, city officials, large crowds, and an ecstatic community. The Rabobank team couldn’t be more thrilled – the branch is the embodiment of everything they set out to accomplish and more.
How about this for a little ROI? Rabobank attracted its largest depositor through one of its events held in the “Community Room” of this branch!
“IN MY 20 YEARS IN BANKING I’VE NEVER HEARD CLIENTS EXPRESS THIS MUCH EXCITEMENT WHEN COMING INTO A BANK.”
Scott Cisneros | Vice President Community Banking Manager