Texas Tech CU
The DetailsLocation: Lubbock, TX
Project Type: Transformation
Project Size: 2 Branches + HQ Master Plan
The StoryLocated in the heart of Lubbock, Texas Tech Credit Union was a vibrant brand boxed into outdated branches. As a smaller institution ready to grow, they were seeking a way to push the “branch” boundaries and embrace technology to differentiate themselves and attract members. Plus with expansion goals on the horizon, they knew they needed an efficient way to grow their HQ at the same time.
Texas Tech CU approached DBSI with ambitious goals:
• Remodel their existing branches into destinations with an energetic vibe
• Make their brand pop
• Move to a tellerless environment
• Integrate the latest banking technology and self-service into the design
• Create a fully functioning micro branch in 518 sq ft
• Expand their current HQ
Throwing anything traditional out the window, DBSI was up to the challenge.
The ResultsTexas Tech FCU has seen its new-member growth numbers accelerate, and its member experience scores soar thanks to its commitment and DBSI’s innovative approach to branch transformation. Of course, never once was a branch closed during the remodel process!
Through these amazing results, TTCU now has a reputation of being one of the most successful small to mid-sized technology-driven credit unions. This branch story has all the elements to make it a winner: branding that pops, convenient self-service technology, digital signage, Universal Associates, and a sleek design that wraps it all together.
Not to be outdone, but DBSI also created a phased HQ master plan that grows with TTCU. Additions happen over time with their growth—that way it’s more budget friendly and there is never any wasted space. A win-win all around!
“OUR BIGGEST SUCCESS IN THIS PROJECT WAS FINDING A PARTNER THAT WE TRUST AND HAVE A HEALTHY RELATIONSHIP WITH. DBSI HELPED US EXPRESS OUR VISION, OUR BRAND, AND EVERYTHING THAT WE ARE. THEY HAVE SET US UP FOR SUCCESS AND GROWTH FOR YEARS TO COME.”
Chris Hutson | CEO, Texas Tech