- Flagship Branch Transformation -
Texas Tech Credit Union
A Flagship Branch With Perfect Branding
With just under $400 million in assets, close to 35,000 members, and 5 locations, Texas Tech Federal Credit Union is a vibrant credit union located in the heart of Lubbock, Texas that serves a diverse, forward-thinking community.
They were on the path to growth, but there was one thing standing in their way: their out-of-the-box brand was boxed into outdated branches. And as a smaller institution looking to make a bigger name for itself, they were seeking a way to push the “branch” boundaries and embrace technology to differentiate themselves and attract members.
They wanted to throw tradition out the window, and they were ready to start transforming branches.
To get the first branch started and the rest of the network transformations set up for success, they needed to find a trusted and experienced design-build firm that was also comfortable with breaking the traditional ways of banking. That partner was DBSI.
DBSI got busy discovering the current state of the space, which was an outdated branch that did not match the Texas Tech FCU brand identity. Next, the desired state for the new flagship space was defined, from the overarching intent of the space down to the details of the design elements. Once all designs were signed off on, delivery began on a flawless remodel.
Since completion, Texas Tech FCU has seen its new-member growth numbers accelerate, and its member experience scores soar thanks to its commitment and DBSI’s innovative approach to branch transformation. Of course, never once was a branch closed during the remodeling process.
Through these amazing results, Texas Tech FCU now has a reputation for being one of the most successful small to mid-sized technology-driven credit unions.
With the perfect balance of open floorplan and private workstations, this branch was built for the modern worker and member. In fact, the new space is so unique and tech-forward, that some still can't believe it is the same space as the old design. But whether they believe it or not, they all love it, from the staff who work out of it to the members who bank there.
A modern space requires technology to operate, so DBSI made sure this space was well-equipped. And of course, a space being built with a tech-forward design would not be complete without digital signage. While DBSI did not create the content for this branch, we designed and installed the different displays in this branch, including the impressive 3x2 WOW Wall.
And to ensure ultimate convenience, a self-service solution was placed in a vestibule that makes teller-less transactions easy for branch visitors.
"Our biggest success in this project was finding a partner that we trust. DBSI helps us express our vision, our brand, and everything that we are."
Texas Tech FCU
Trust DBSI With Your Next Project
If you have a transformation project on your to-do list, let's talk about how DBSI can help make it happen.