TruWest Credit Union

Branch Transformation Drives 650% Increase in New Business Accounts

The Details

Location: Chandler, AZ
Project Type: New-Build Branch Transformation
Timeline: 5 Months

The Story

When TruWest Credit Union had the opportunity to buy the land across the street of their busiest, but out-of-date branch location, they weren’t sure what to do. They had wanted to transform their current one, but there was not enough space nor flexibility to make all the changes they would need.

So when it became a possibility to jump on a new plot of land big enough to build this idea branch, and in the same location that they are currently, they wanted to take it. Their only concern: they had opened branches before but never built one of their own.

Building their first branch from the ground up was unfamiliar territory, particularly as they wanted to design the branch in a completely different way and introduce new technology and service models. So they set out to find a partner that knew this process better.

Responsibilities

Design
Construction
Branch Technology
Banking Equipment
Digital Signage
Project Management
Consulting

The Results

That’s where we came in. DBSI assisted with the city to get the permits approved for land development, then worked with each individual department within TruWest to understand the strategic direction and build into a solid branch strategy.

Once designs and strategies were in place, DBSI took over the construction part of the project and managed it from day one to keep on track.

On the inside of the branch, DBSI was busy at work too. Digital signage, equipment installation, teller cash automation integration – every single piece working like clockwork together to get to the finish line with ease.

With an influx of community attention right out of the gate, the new branch has created a sense of pride among members, people crowding around the community wall, and members staying to hang out in the branch…plus, the ROI has been incredible. New account openings have doubled and new business accounts have jumped 650%!

With such huge success, TruWest is already in the process of rolling out the same technology to all other existing branch locations.
“DBSI ISN’T JUST BUILDING US A BUILDING, THEY’RE HELPING US ACHIEVE A STRATEGY OF TECHNOLOGY AND SERVICE FOR OUR MEMBERS. THE TRUE DEFINITION OF A PARTNER.”
Gary Bernard | COO, TruWest Credit Union

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