The Results

This long-term partnership has seen it all and through it, yielded big results.

Helping GECU deliver it’s Neighborhood Branch expansion strategy has boosted membership by more than 125,000+ people, and led to a 100% in-branch self-service adoption rate. As the first credit union in Texas to bring the NCR Interactive Teller Machine (ITM) to life in their branches, GECU relied on DBSI’s expertise to create a design and layout that incorporated this technology into an intuitive flow. This initiative has been so successful, GECU has now deployed 117 ITMs across their branches using this design.

Other branch concepts successfully rolled out include mixed-use/co-tenant branches, on-campus college and high-school branches, and smaller-footprint locations designed to get closer to members and allow GECU to do business in prime locations. In one year alone, DBSI delivered six new-build branches!

The HQ master plan and completed buildings have gotten rave reviews from staff, the Executive team, and the Board. The space has all the wish list items including accommodating for growth, increasing productivity, and conveying GECU’s brand promise.