GECU

Trailblazing Branch Optimization with Mixed-Use Location

The Details

Location: El Paso, TX
Project Type: New-Build Branch Transformation
Timeline: 6 Months
Project Size: 15+ Branch Locations

The Story

Leading the charge as a trailblazer in the industry, GECU had the guts, grit, and perfect partner (shameless plug: that’s us!) to transform this branch from its humble beginnings as a cocktail-napkin idea, to the ROI magnet it is today. It all started with the proposition of a mixed-use branch that would host a full-service credit union AND a full-service tea house.  

Armed with a vision and intimate knowledge of the banking industry, DBSI felt confident they could take this out-of-the-box idea and make it successful. But finding a way to make this branch functional for banking services and the tea house, was no easy feat. Not to mention the location is right next to a University with strict zoning and ADA requirements. But with DBSI’s knowledgeable team it was a breeze. 

Responsibilities

Design
Construction
Branch Technology
Digital Signage
Project Management
Consulting

The Results

DBSI’s talented team of project managers and superintendents were able to do all the heavy lifting for GECU and keep this project on track and moving forward to completion. 

The final results included terrific foot traffic, a relaxed environment, a place where students wanted to go, and new account openings skyrocketed.

The Teahouse delivers on all fronts. Best of all? GECU is making dollars and sense by optimizing its branch with shared co-tenant costs and using remote banking technology as part of the branch staff. 
“WHEN I LOOK AT OUR BRANCHES, I THINK IT’S THE MOST AMAZING AND UNIQUE PARTNERSHIP. DBSI AND GECU WORKED HARD TO MAKE THESE A REALITY AND THEY’RE ALREADY A HUGE SUCCESS. THIS IS A PROVEN BRANCH MODEL."
Crystal Long | President & CEO, GECU

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