- HQ + Flagship Branch Transformation -
A Comprehensive Community Bank Transformation
Profinium is a bank with half a million dollars in assets and 4 branches located across Minnesota.
But Profinium is not your typical bank. With a rich 140-year history of helping clients and the community reach their dreams, along with a motto of “Amazing is Possible”, they had a lot to live up to when they decided to build a regional headquarters and flagship branch in a new big-city market.
Profinium’s reputation was stellar for community involvement and friendly service across several small towns in Minnesota, but how could they bring that with them when moving into an urban city? Realizing they needed to make a splash with a branch that wowed the market and conveyed their core values, Profinium turned to a company that had a reputation for redefining banking — DBSI.
DBSI and Profinium both understood that having clear objectives and focus was critical to winning a new market. Through DBSI’s Discovery Process, the key elements for success and differentiation were identified:
1. “Bring Amazing to Life” through an inspirational design.
2. Show customers how Profinium is there for all of life’s financial journeys.
3. Tie into the local Mankato community.
With an intentional plan in place, the finished product had all the elements needed to stand out and inspire.
This space truly is breathtaking from when you see the towering building to when you first enter the branch, and it is the details that really make it so special. From red Clarus Glass to local Kasota Stone, every element of this flagship branch and headquarters space was customized for the unique community it serves.
Taking advantage of a high-traffic space, DBSI equipped the space with digital signage. This eliminated the need for brochures and paper hands outs, as well as delivering the elevated experience Profinium strives to deliver to both their staff and clients. On the exterior of the branch, there is a wayfinding and welcome screen, the small lobby has a promotional display, and the service stations have a community board nearby.
Located under the flagship space, Profinium offers both staff and clients 24/7 access with both a self-service kiosk and a night drop/depository.
"We did our homework and researched several options before choosing DBSI. We made the right decision and are excited about how our flagship branch sets us apart from the competition."
Trust DBSI With Your Next Project
If you have a transformation project on your to-do list, let's talk about how DBSI can help make it happen.